You consolidate your years of expertise under one distinct idea, build a powerful narrative around this brand concept, and effectively market your distinction with consistency.
February 21-22 | April 23-25, 2020
This weekend is designed to help you cut corners in your speaking business and ensure you don’t waste time doing things the wrong way.
In a small group setting, you will build your brand distinction.
Next, you will turn your brand distinction into a strong website outline and create the story for your speaker demo reel.
Finally, we will help you build an effective marketing plan that will guide all your outbound strategies going forward.
All of this will be come to life through your Speaker Brand Workbook, which you will complete throughout the three-day journey.
The workshop is divided into three most valuable areas of your speaking business:
The secret to standing out in a crowded, speaking marketplace is combining your unique background with your subject matter expertise. The point where those two narrative lines meet is where you build distinction.
Our minds think in story. But most speaker websites, videos, and social media posts are ineffective because they don’t follow a story structure. We will break down this narrative structure and guide you with writing your brand narrative throughout your website and speaker video.
Effective Marketing Plan
We’ll provide the best strategies – proven and tested over years in the industry – for growing your speaking business. Each participant will choose the approach that will work best in their business and build a specific plan based on consistent numbers, tracked in their Revenue Impact Calculator™ (RIC) sheet.
You’ll leave the three-day retreat with:
- Brand distinction
- A Speaker Brand Workbook to use as a guide in all outbound marketing strategies
- Clarity on how to restructure your current website, video, and marketing materials
- A marketing plan specific to your business, which utilizes revenue as the results
The Video Narrative studio is walking distance to 6 great options for hotels, priced to match your budget and style. They include Hotel Eastland,* Courtyard Marriott, Quality Inn, Motel 6, and Inn at the Convention Center.
*Hotel Eastland is a redesigned boutique hotel with a rooftop restaurant and superb rooms. For the price and amenities, it’s our best recommendation.
The red and blue Max lines run directly from the airport and have stops in front of the Double Tree Inn, Eastland Hotel, Inn at the Convention Center and Shilo Inn. The stops are also blocks walk from rest of the hotels. Each hotel is walking distance from the Video Narrative studios.
Portland was recently named the best city for food in the country. Our studio is surrounded by great options for breakfast and lunch, and in the evenings, you’ll be close to the heart of downtown Portland where you will find award-winning restaurants.
This weekend will take place among a small group of passionate speakers. You will enjoy the social connections as much as the content. We will leave time in the evenings to make sure you have time to connect over food, or simply enjoy the city of Portland.